- By admin
- In SilkRoadNews
Tencent and Dunhuang Academy signed a strategic cooperation agreement in Beijing on the 29th, the two sides plan to integrate Tencent’s latest technology with research achievements of Dunhuang Academy, to make in-depth cooperation so that more People experience the beauty of Dunhuang and further expand the influence of Dunhuang Grottoes on a worldwide.
This project is the first landing project after the signing of the strategic cooperation agreement between the State Administration of Cultural Heritage and Tencent. On the same day, Tencent and Dunhuang Academy jointly launched the "Digital Silk Road" project to promote the protection, inheritance and exchange of cultural heritage along the Silk Road so as to let more human culture IP shine in the digital economy era.
Renyu Xin, chief operating officer of Tencent, said that after more than 70 years of research, the Dunhuang Academy has made fruitful achievements in aspects as the cave art, science and technology of cave protection, the digitization of grottoes and exhibitions. Tencent is a "technology + culture" company based on Internet platform. It is responsible for participating in the protection and cultural transmission of Dunhuang Grottoes, making Dunhuang culture more brilliant in the digital age.
Wang Xudong, director of the Dunhuang Academy, said:”Dunhuang Grottoes are the crystallization of ancient civilizations and are the precious heritage of all mankind. They have important historical, artistic and scientific value. They are not only the peaceful coexistence and blending of different cultures of the ancient Silk Road, Witness, but also an important reference for art development, spiritual construction and the coexistence of multiple civilizations in today's world”.
Wang Xudong said that as a company in the Internet field, Tencent has provided various types of services with high quality and stability for hundreds of millions of tourists. Many researches have been done in the frontier fields of science and technology, and have deep accumulation in science , technology and digital culture. The Dunhuang Acacemy look forward to the deep integration of science, technology and culture so as to achieve the goal of "connecting science and technology with culture" so that the culture of Dunhuang Grottoes can be better spread.