- By admin
- In SilkRoadNews
“The International Business Elite Gobi Hiking” ended on the 19th in Dunhuang, an ancient town on the Silk Road. More than 1300 people waved their flags on the Gobi, revived the ancient city of Dunhuang.
In recent years, Dunhuang as a major town on ancient Silk Road has successively hosted the National Beach Volleyball Championships, Xuan Zang Road Business School Gobi Challenge, Silk Road China Rally (Dunhuang Section), “Thousand People hiking Gobi” and other series of events.
According to Xi Shangcheng, director of the Dunhuang Municipal Committee Office, the number of tourists attracted by Dunhuang sport events last year was about 200,000, which accounted for 6%-7% of the total number of tourists. Due to high spending power, these tourists drove nearly 20% of the consumption in Dunhuang City. In addition to stimulating the development of sports-related and supporting industries such as conventions and exhibitions, advertising, environmental protection, rescue and logistical support in Dunhuang, also promoted the transformation of many local tourism-oriented enterprises to cultural and creative enterprises.
At the “Belt and Road sports tourism and humanities exchange summit forum ”recently held in Dunhuang, Zeng Bowei, a professor at Beijing Union University and director of the China Tourism Economics and Policy Research Center, said: “Sports tourism is the greatest common denominator of the “Belt and Road” cultural exchange.” He believes that there are fewer obstacles in the communication of sports activities and the rules are unified. It is an exchange activity with no boundaries, and the spirit of cooperation he emphasizes is also the inheritance of the ancient Silk Road spirit; building brands in cities along the Silk Road can greatly promote the development of sports tourism industry and promote cultural exchanges.
Xi Shangcheng expressed the hope that in the future, more societies, enterprises and friends from all walks of life along the Silk Road can be attracted to participate in Dunhuang sports competitions and cultural exchange activities. Silk Road cities can strengthen cooperation in brand events and better promote culture. , sports, tourism industry integration development.