In summer travel, many tourists tend to choose cool destinations to escape high temperatures. Recently, the China Tourism Research Institute and the Ctrip Tourism Big Data Joint Lab released the "2019 China Summer Tourism Forecast Report", which comprehensively monitored the summer tourism market and tourists' reservations. Lanzhou ranked fourth on top ten summer resorts in China.
How to define a summer tourist destination? According to the definition of the China Tourism Research Institute, the summer tourism destination should at least meet two characteristics. The first is the climatic factor. The destination has high comfort of summer travel, and the sensible temperature is between 18 Celsius and 28 Celsius. The second is Tourism factors, tourism products for summer destinations should be rich, supporting facilities are perfect, and risk hazards are small. According to Ctrip data, in the summer of 2019, the number of tourists who are willing to take a summer vacation is expected to account for 17% of the total number of trips. The willingness of travelers to choose a summer resort is higher.
What is the choice of summer tourism? It has the highest proportion of group tours, accounting for 43%, free travel accounts for 32%, and tourists who choose custom travel account for 25%. As summer tourism accounts for a large number of tourists traveling in the form of family, it is still an important way to travel with the group. The young user group mainly chooses Independent travel products online, freely combines air tickets, hotels and local play. The surrounding summer tourism mainly chooses self-driving tour and high-speed rail tour, mainly to book the “scenic area + hotel” around the city within 3 days. Customized tours have also become the mainstream way for tourists to travel to summer destinations, accounting for 25%.