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The 10th Business Leaders Trail Gobi Expedition Concludes Successfully in Dunhuang

Gobi ExpeditionE9JSilk Road Adventure & Private Tours - Silk Road China Tours

The 10th Business Leaders Trail Gobi Expedition concluded triumphantly on May 2 at Guazhou Guangxian Post Station in Gansu Province. Nearly 1,000 entrepreneurs and senior executives from over 30 top global business schools formed "expedition teams," successfully completing a 122-kilometer trek across the Moheyanqi Gobi Desert. This milestone event, celebrated as "the spiritual journey of lifelong learners," marked its 10th anniversary.E9JSilk Road Adventure & Private Tours - Silk Road China Tours

Under the theme "Transcending Competition, Co-creating the Future," this year's expedition not only tested participants' physical endurance and willpower but also served as a profound exploration platform for the spiritual growth and business wisdom of Chinese entrepreneurs in the new era. Rooted in the profound cultural heritage of Xuanzang's ancient Silk Road journey, the event guided business leaders to explore new paradigms of collaborative symbiosis and value co-creation in complex commercial environments.E9JSilk Road Adventure & Private Tours - Silk Road China Tours

To expand the dimensions of this spiritual journey, the organizers introduced a dual intellectual forum for the first time in its decade-long history. On April 28, the Dean's Forum themed "Learning Paradigms and Capability Transformation in the AI Era" brought together seven deans for intensive dialogues on strategic cognition, technological revolution, and educational missions. On April 30, the "Lifelong Learning Lecture Series·Gobi Edition" premiered at Kunlun Camp, where Wang Gao, Associate Dean of CEIBS, delivered an enlightening session using the automotive industry's disruptive evolution as a case study. These intellectual initiatives signify the event's evolution from pure competition to a new phase emphasizing both "spiritual tempering and intellectual growth."E9JSilk Road Adventure & Private Tours - Silk Road China Tours

"The 'coopetition' spirit embodied by the Business Leaders Trail represents one of the most significant revelations the Gobi has given our era," said Yuan Yuan, co-founder of the event. "Sole competition proves inadequate for future challenges. Sustainable development requires cooperation amidst competition and ecosystem building through openness. Over this decade, we've witnessed growing numbers of entrepreneurs achieving not just physical conquests but cognitive leaps and leadership transcendence."E9JSilk Road Adventure & Private Tours - Silk Road China Tours

The event's innovative "Coopetition Mechanism" again drew attention. Through its Gold/Silver/Bronze completion standards and "all members participate, all contributions count, everyone's essential" rules, the format encouraged team collaboration over zero-sum games. Frequent scenes of cross-school resource sharing along the route vividly demonstrated the theme. Zhang Shengping, Vice Dean of Peking University's Guanghua School of Management and 12-time participant, commented: "This coopetition model simulates healthy market economy principles. True success lies not in defeating rivals but growing with partners to expand the pie."E9JSilk Road Adventure & Private Tours - Silk Road China Tours

After a decade of dedicated efforts, the Business Leaders Trail Gobi Expedition has become a vital platform connecting entrepreneurial spirit growth, management education innovation, and cultural value transmission. Looking ahead, the event will continue its mission as "the spiritual journey of lifelong learners," deepening its core values of "courageous responsibility, selflessness, and shared success through coopetition." It aims to provide global business leaders with an elite platform for continuous learning, cognitive iteration, and value co-creation, empowering them to better serve socio-economic development. (Xinhua News Agency)E9JSilk Road Adventure & Private Tours - Silk Road China Tours

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